The Spoke N’ Rider’s advertising efforts include monthly newspaper ads (local and university), radio spots on local and university stations, print advertising in the yellow pages, and brochures and flyers which are housed in the student union on campus and distributed to student mail boxes at the university post office.  To better reach the increasing number of students, the Spoke N’ Rider would like to expand their efforts by creating an Internet web site (which represents a cost effective way to reach a large number of students), creating billboards to be posted at the football stadium during home games, and creating full color collateral pieces which will better demonstrate the wide variety of bike lines available at the shop.

The advertising budget is currently 2% of gross sales.  The Spoke N’ Rider plans to maintain this relative percentage by increasing total advertising expenditures 16%.  This increase should correlate directly to projected gross sales increases.  The table below (Advertising) represents effort from the past and projections for next year.